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Brand Deal CPM Calculator
Brands often think in CPM, the price they pay per 1,000 views. Enter a fee and your average views to see the CPM, or enter a CPM you want and see the fee it implies.
Free, no sign-up, runs in your browser. Updated 2026-11-15.
What CPM means for creators
CPM stands for cost per mille, meaning the cost per 1,000 views. Brands and agencies use it to compare creators of different sizes on one scale. The formula is:
CPM = fee ÷ total views × 1,000
For example, $500 for one post that gets 25,000 views is $500 ÷ 25,000 × 1,000 = $20 CPM, or 2 cents per view.
Working backwards from a target CPM
If you already know the CPM you want to earn, multiply it by your views in thousands: fee = target CPM × views ÷ 1,000. Enter a target CPM above and the calculator shows the fee that matches, per post and in total.
Choosing which views to use
- Use your typical views, such as the median of your last 10 to 20 posts, not your best viral post.
- Use views for the same format the brand is buying (Reel, TikTok, YouTube integration).
- YouTube integrations keep earning views for months, so some creators price on expected views over a longer period. State your assumption in the quote.
What can justify a higher fee
- Usage rights, so the brand can reuse your content in its own ads.
- Exclusivity, which stops you promoting competitors for a period.
- A highly targeted niche or audience with strong engagement. Check yours with the engagement rate calculator.
- Extra deliverables such as Stories, link placement or revisions.
For a quote built from your follower count, use the influencer rate calculator, and put the final price on paper with the creator invoice generator.
Rates differ widely and change over time. This tool does not know current market prices, so treat any result as a comparison aid.
How to use this brand deal cpm calculator
- Enter your average views per post for the format being sold.
- Enter the fee the brand offers, and the number of posts in the deal.
- Optionally enter the CPM you would like to earn.
- Press Calculate CPM to see the CPM, the cost per view and, if you set a target, the fee that matches it.
Frequently asked questions
What is a good CPM for a brand deal?
There is no single number. CPM varies by niche, platform, audience country and rights included. Compare it across offers and against your own past deals rather than a universal benchmark.
How do I calculate CPM from a fee?
Divide the fee by total views and multiply by 1,000. $500 for 25,000 views is a $20 CPM.
Should I use followers or views?
Views are usually a better basis for pricing because followers do not all see your posts. The influencer rate calculator starts from followers if you prefer that.
What if my views vary a lot?
Use the median of recent posts, not your best one, and consider quoting a range.
Is my data stored?
No. Everything is calculated in your browser and nothing is sent or saved.